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Pure Essentials AstaPure Astaxanthin Complex 90's

90 capsules
Product ID:


Pure Essentials AstaPure® Natural Astaxanthin Complex is a natural extract from H. pluvialis microalgae – the same algae responsible for the pink-red pigmentation of wild salmon and crustaceans, and even the feathers of flamingos! AstaPure® contains the highest available concentration of astaxanthin, as well as a complex of other beneficial carotenoids including lutein, canthaxanthin, zeaxanthin, violaxanthin and beta-carotene.  This is ideal for topping-up the body’s natural defences against oxidative stress.

Of all the carotenoids, astaxanthin is nature’s most potent, with the highest known ORAC value (oxygen radical absorbance capacity), offering unrivalled protection against free radicals. Its ability to quench free radicals is 6,000 times greater than vitamin C, 800 times that of coenzyme Q10 and 550 times that of vitamin E.

Free radicals target cell membranes and can cause considerable damage if not neutralised. Astaxanthin’s unique chemical structure enables it to span the cell membrane and act throughout, providing unrivalled protection to the inner wall and outer wall of the cell membrane, as well as within.

Directions for use:

For adults and children aged 12+: take 1-2 capsules daily.  For intensive support, the dose can be increased to up to 4 capsules daily. For optimal absorption, astaxanthin should be taken with fats, during or immediately after meals.


It is not advisable to exceed the recommended dose. Seek professional advice before taking any food supplement if you are taking medication or breastfeeding. This product should not be used as a substitute for a varied and balanced diet and healthy lifestyle.

Store in a cool, dry place away from direct sunlight. Keep out of reach of young children.


Cold-pressed extra-virgin olive oil; AstaPure®  from Haematococcus pluvialis (H. pluvialis) microalgae (10% astaxanthin); capsule shell (gelatine, glycerol, beta-carotene, caramel E150a).